Social Media Assistant (NYC)

Social and Digital Director


The Social Media Assistant is responsible for assisting the Social and Digital Director (Director) in establishing a tenant community at various RXR Realty properties through the development of a social media program incorporating property specific events and social media channels (i.e. Instagram). The Social Media Assistant is tasked with helping further asset identity through digital storytelling and event coordination that will enhance the overall tenant experience. The Social Media Assistant will work in tandem with the Director and independently to discover the surrounding neighborhood to maximize and extend asset community.


  • Work closely with Director and Marketing Project Manager to develop, implement, and maintain social media strategies
  • Create content for digital platforms and marketing collateral - photo captions, tweets, newsletters, blog posts, marketing boards, and news stories
  • Establish relationships with asset property management teams and tenants as well as third-party resources and neighborhood establishments to enhance event planning initiatives and build engagement
  • Participate in quarterly meetings with SVP and VP Marketing to review campaign goals and report on campaign plans, progress, and analytics


  • Communication or Marketing major preferred
  • An avid Instagrammer with success in properly using handle tags, hashtags, and location tags
  • A mature, professional attitude with a balanced sense of humor
  • Willingness to work with a diverse group of professionals across many levels of an organization
  • Efficient, prompt, organized, and motivated
  • Ability to manage multiple projects simultaneously
  • Hospitality and event planning experience preferred
  • Strong written and oral communication skills
  • Willingness to embrace and understand different company cultures
  • In-depth knowledge of Instagram, Twitter, and Facebook, with a keen eye for emerging trends in the field of social media
  • Familiarity with Wordpress, ScheduGram, IconoSquare, and TweetDeck all preferred

Those interested in applying to this position, please submit a resume and cover letter (writing sample optional) to the following:
Justin LaCoursiere
Social and Digital Director, RXR Realty